Corporate Gift

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Knowledge: Corporate Lanyard



More about Lanyards

You must be familiar with the term Lanyard; most of us have used it and seen it. Lanyards are common in all the institutions; students and employees wear it around their neck to carry their ID cards. Every organization makes use of lanyards to prevent unauthorised entry and to ensure safety within the organization.

1. Woven – These are comparatively pricey since it is woven, but they offer a very traditional appeal which suits businesses related to the sports industry. Woven lanyards are made from top quality polyester threads, which give you the option to embroider the logo and brand name creatively.

2. Nylon – The prominent advantage of the Nylon Lanyard is that – it looks and feels better. The shinier and thicker appearance makes it catch your attention instantly. The Nylon Lanyard also offer more space for printing the logo and brand name. This is a great option if your business has a sophisticated logo design or a big brand name.

3. Sublimated – Manufactured from customised polyester webbing cloth, this type of lanyard offers the best printing quality. Apart from logos and names, you can also get the company messages or motto’s printed on them. Sublimated Lanyards have multiple colour and double-sided options. If you are looking for lanyards that need to be highly personalised, then the sublimated lanyard is a perfect choice.

4. Polyester – Durable and economical, the Polyester lanyard is the widely purchased type. This material also has an advertising advantage since you can print your logo or company name on it for better brand awareness and promotion. And as you know Polyester is a very affordable material, but the prices of polyester lanyard will differ depending on the kind of printing and design you choose. And resilience is another feature of the polyester material which makes a polyester lanyard last long.

Conference Lanyards – We have already mentioned about printing your business details including contact details on the lanyards; now you can hand out similar lanyards to guests while you hold events or conferences. Apart from helping in identification, it helps in brand awareness and recall, since people keep these lanyards around for a while.

Picking the right lanyard for your corporation

As mentioned above, lanyards are available in different prices, so before purchasing lanyards determine your budget. Similarly material is also a determinant; some of them last for a long time whereas some wear off easily. If you are thinking about long-term use, a polyester lanyard would be an excellent choice. Purchasing lanyards in bulk will help in lowering its cost including the printing charges.

You can discuss with the lanyard manufacturer to help you give you the best options. Whatever kind of lanyard you use, make sure to get the optimum exposure for your business and brand.

By | October 6th, 2016|Corporate Gift, Knowledgebase|0 Comments

Corporate Gifts Tips

THINGS TO KNOW ABOUT CORPORATE GIFT GIVING

Many surveys say that most corporate gifts are given to significant clients, following the employees, then prospective clients. The rationale in gift giving is showing appreciation to clients for their long time existence in business engagement with you, a dedicated employees working beyond their shift.

Gifts differ from incentives in that they’re given voluntarily without compensation; it’s not part and stated in the company’s program.

But still there is a significant benefits garnered from corporate gift giving. It’s an important tool of some companies as their marketing ground plan. And should be done in an accurate manner that is gift giving is a method to raise a sensible partnership with deserving associates.

THE ETHICS OF GIVING

Before anything else, you need to know first the policies of the company where you planned to give the gift. There are some companies prohibit giving of gifts specifically those in the insurance, financial services and medical fields. Here are some words of advice:

No giving of gifts during a bidding process, even though it falls during a holiday.

An extravagant gifts like cars and expensive vacations are only be utilised after such cautious consideration to avoid any problem in justifying expenses especially in publicly-traded companies.

Always have manners in all your actions, anything that could fool your recipient will cause and create a damage act in a business relationship.

THE ETIQUETTE OF GIVING

Use your gift program in an effective and skilful way. There is an art to a successful giving, so take note of the following important issues before shopping:

Personality

Give gift that carries the interest and personality of the clients. Try to find out their favourites, from stuffs to activities, because doing so makes them think that you understand their style and taste.

Timing

The favourite times for gifting are during holidays. But other times of the year can introduce a more complete force on the relationship. For instance, birthday gift is also an impressive tool since you took a little of your time just to send them present in their especial day. Some important dates and events such as anniversary of a new job or the beginning of business relationship, promotion and completion of big projects can be a proper timing for a gift. The character of a good relationship is very important, even if you’re thoughtful in giving gifts. It may be likely annoying to give gift at the wrong time.

Appropriateness

Choose the appropriate gift for the business relationship. Do not base the value of your gift on how long you’re dealing with your clients and the amount of business transacted. What matter, is the continued unity and thoughtfulness in your relationship. For your new clients, avoid being too much impressive with luxurious gift and always avoid the sense of bribing them

Customising 

In giving a gift, always avoid the sense of self-promotion. A customised items give a great impact and shows extra value. There’s a feeling of being undetermined if you give gift leaving the impression that it comes personally from you. It lessens an attachment in the business relationship.

Presentation

Prepare a gift sincerely and display it by investing in some great wrapping paper with an own composed, handwritten message. You can choose how you deliver it, whether to mail or hand it personally.  A little feeling of ungratefulness from the recipient may arise if it is given through mail, but mailing to person’s home or handling it personally may add a deep heartfelt appreciation.

WHAT TO GIVE

There are many potential corporate gifts. But let’s consider the pros and cons of some favourite items.

Food items are not new thoughts. It can be given to all kinds of holidays and can be taken home and share with friends and families. If you want to gain wow impact from your clients through the stomach, make it a deal to be creative and unique. Picking what to give that is surely be their taste.

In business, it is important to keep things fall in their proper places such as to maintain a good relationship. Liquor and wine are aged favourites, some hard liquor lost their popularity, but a good thing here is managing to ease the distinct effect of it after drinking. A box of cigar can fully hit the taste of a cigar devotee.

Items that are office related, such as pen and desk blotters, are a good choice and taste. But care must always be considered because office décor is private and it’s an individual perspective.

Gift cards are of great choice and its available from vast variety of companies; they give opportunity of a free choice and it can be given to all kinds of people. The bad thing is that the amount is displayed which for some people think how much is their worth from you.

Entertainment and sport event tickets constantly are great gifts. Still, you should be correct of the likes of your clients. Don’t assume right away that he/she enjoyed sitting in the stadium with lots of people yelling when you got his/her answer “yah, its great”.

Plan well before you buy, because gift giving is a huge marketing strategy.  Your favourite items may not always meet the taste of the receiver.  Policy is a policy; nothing can change that, if this hinders you from gift giving, try presenting a donation to the recipient’s chosen charity.

Important thing to consider: Cash is a great failure as a corporate gift. It’s not practical, and a bad approach and looks like a bribe.

WHERE TO BUY

Online purchasing

When you’re tired from work and don’t have enough time to visit different retail stores, you can sit back and have your shopping online. This saves you from stress and bumping with other customers in the store.

But still there is a significant benefits garnered from corporate gift giving. It’s an important tool of some companies as their marketing ground plan. And should be done in an accurate manner that is gift giving is a method to raise a sensible partnership with deserving associates.

There are varieties of places to shop for corporate gifts. It depends on your ideas and number of items you want to buy. Some retail gift shops are not specified for corporate items. But for corporate-designed stores offer discounts for bulk purchases, a big help to the budget.

Promotional products distributors

Don’t allow yourself to be fooled by brand names. Many items are being faked and look as the original ones. It’s better to buy directly from a brand-name supplier to get the worth of the item and sure of the quality.

Direct from the manufacturer

For bulk purchases, directing to the manufacturer is a big help, not only you have discounts but many designs you could choose from.

Credits: https://www.giftcity.sg

By | October 6th, 2016|Corporate Gift|0 Comments